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Salesforce Marketing-Cloud-Administrator Exam is intended for those who are responsible for managing and administering the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam is relevant for marketing professionals who want to improve their knowledge of the platform and advance their careers in digital marketing. It is also relevant for Salesforce administrators who want to expand their knowledge and skills in marketing automation and campaign management.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q96-Q101):

NEW QUESTION # 96
What are entry source types for Journey Builder?

A. Data Extension, Email List, API Event, Date Based Event
B. Data Extension, Cloud Pages, Email List, API Event
C. Data Extension, Salesforce Community, GA360, Email List
D. Data Extension, Audience Studio, API Event, Date Based Event

Answer: D

Explanation:
Explanation
Data Extension, Audience Studio, API Event, Date Based Event are entry source types for Journey Builder.
Entry source types are types of events or data sources that can trigger contacts to enter a journey in Journey Builder. Data Extension is an entry source type that allows contacts from a data extension to enter a journey based on a schedule or an automation. Audience Studio is an entry source type that allows contacts from Audience Studio segments to enter a journey based on a schedule or an automation. API Event is an entry source type that allows contacts to enter a journey based on an API call from an external system or application.
Date Based Event is an entry source type that allows contacts from a data extension to enter a journey based on a date field in the data extension, such as birthday or anniversary.

NEW QUESTION # 97
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A. Update the Import definition to include a notification email address
B. Move the Import definition to its own automation and include a notification email address
C. Move the File Transfer to its own automation and include a notification email address
D. Update the automation to include a notification email address for Runtime Errors

Answer: A

Explanation:
To confirm the theory that the CSV file has an invalid format causing the automation to fail, the Marketing Cloud admin should C. Update the Import definition to include a notification email address. This setting allows the admin to receive notifications and a file of bad data rows when the import process encounters issues, such as invalid data formats, helping to quickly identify and resolve the format errors.

NEW QUESTION # 98
What are entry source types for Journey Builder?

A. Data Extension, Cloud Pages, Email List, API Event
B. Data Extension, Audience Studio, API Event, Date Based Event
C. Data Extension, Salesforce Community, GA360, Email List
D. Data Extension, Email List, API Event, Date Based Event

Answer: D

Explanation:
The entry source types for Journey Builder include:
* C. Data Extension, Email List, API Event, Date Based EventThese sources allow a marketing campaign to automatically start or transition contacts based on their interaction with various data sources:
* Data Extension: Contacts can be injected into a journey based on records in a data extension.
* Email List: Contacts from a specific email list can be used as an entry event.
* API Event: This allows external systems to trigger entry into a journey.
* Date Based Event: Contacts can enter a journey based on a specific date or a date attribute in a data extension.

NEW QUESTION # 99
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the administrator and Marketing Cloud Administrator permission sets to user
B. Reset al passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the Marketing Cloud for AppExchange User option as well

Answer: A

Explanation:
Explanation
To correct the issue of not being designated as an integrated Marketing Cloud user, the admin should apply the administrator and Marketing Cloud Administrator permission sets to the user5. The administrator permission set grants the user access to all standard objects and settings in Sales Cloud, while the Marketing Cloud Administrator permission set grants the user access to Marketing Cloud Connect features and settings in Sales Cloud. These permission sets are required for completing the integration between Sales Cloud and Marketing Cloud. The other options are incorrect because:
* Apply the Marketing Cloud for AppExchange User option as well. This option will not correct the issue, as it only grants the user access to Marketing Cloud Connect features in Marketing Cloud, not in Sales Cloud. The user also needs access to Marketing Cloud Connect features in Sales Cloud to complete the integration5.
* Reset all passwords to force new tokens. This option will not correct the issue, as it only affects the authentication tokens for API users, not for integrated users. The user needs to be designated as an integrated user before they can use their credentials to log in to Marketing Cloud from Sales Cloud5.
* Apply the appropriate user mappings in the CRM configuration. This option will not correct the issue, as it only affects how users are mapped between Sales Cloud and Marketing Cloud based on their email addresses or usernames. The user needs to be designated as an integrated user before they can be mapped between the two systems5.

NEW QUESTION # 100
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A. CSS
B. SQL
C. HTML
D. AMPscript

Answer: B

Explanation:
For the customer's needs involving Smart Capture forms, cross-referencing event registration data with email activities, and triggering follow-up emails based on specific actions (like clicking but not completing registration), SQL skills are essential. SQL would be used to query the data extensions to identify which customers clicked the registration link but did not complete the registration form. This information can then be used to target follow-up communications effectively.

NEW QUESTION # 101
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