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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q59-Q64):
NEW QUESTION # 59
Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.
- A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels.
- B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently usedby the website to identify registered users.
- C. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website.
- D. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours.
Answer: B,D
Explanation:
SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.
* A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:
* Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier-typically an external ID like a customer ID or email-mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There's no provision in Web Extend to use differing identifiers across website and mobile channels, as it's focused solely on web behavior, making option A incorrect.
* B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:
* Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact's profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend's functionality.
* C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:
* Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference:
"Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real- time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.
* D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:
* Explanation: Web Extend's ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D's phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.
Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it's distinct from real-time tools or mobile-specific tracking solutions.
Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.
NEW QUESTION # 60
Why is "daily" the recommended frequency for importing sales data into Smart Insight?
- A. To comply with SAP Emarsys file maintenance policy.
- B. To prevent load failures for files exceeding 10 GB.
- C. To align with the Smart Insight dashboard update frequency.
- D. To align with recommended frequency for product data.
Answer: C
Explanation:
Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
* Option B:Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights.
* Option A:Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.
* Option C:Incorrect. Product data frequency (often less frequent) is distinct from sales data needs.
* Option D:Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com
/).
NEW QUESTION # 61
You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?
- A. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.
- B. The network audience was created but the transfer of the contacts failed.
- C. The network is searching for matching profiles and has not yet finished.
- D. The network audience was created but there are not enough contacts.
Answer: C
Explanation:
A -1 audience size in Digital Ads indicates:
* Option D:Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.
* Option A:Incorrect. Insufficient contacts would show a low number, not -1.
* Option B:Incorrect. Multiple identifiers don't inherently prevent size reporting.
* Option C:Incorrect. A failed transfer would show an error, not -1.The SAP Emarsys Help Portal under
"Digital Ads" explains -1 as a processing state.References:SAP Emarsys Help Portal - "Digital Ads" (https://help.emarsys.com/).
NEW QUESTION # 62
Which of the following API permissions is required for an Emarsys API user to enable SAP Customer Data Platform integration with SAP Emarsys?
- A. contact.create
- B. account.create
- C. campaign.sent
- D. field.view
Answer: A
Explanation:
To integrate SAP Emarsys with SAP Customer Data Platform (CDP), the API user must have permissions to manage contact data, as this is a core aspect of the integration:
* Option D (contact.create):Correct. This permission allows the API user to create and update contacts, which is essential for syncing contact data between Emarsys and CDP.
* Option A:Incorrect. account.create is for managing accounts, not relevant to CDP integration.
* Option B:Incorrect. field.view only allows viewing field definitions, not data manipulation.
* Option C:Incorrect. campaign.sent is for retrieving campaign data, not contact syncing.The SAP Emarsys API Documentation and CDP integration guide specify contact.create as a key permission for this use case.References:SAP Emarsys API Documentation - "API Permissions" (https://dev.emarsys.
com/), SAP Help Portal - "SAP CDP Integration".
NEW QUESTION # 63
Which of the following are features of the clean core dashboard? Note: There are 2 correct answers to this question.
- A. It can be accessed by using SAP For Me.
- B. Customers can use the dashboard in the dev, test, and production tenants.
- C. It can be used in all SAP S/4HANA Cloud editions.
- D. Customers can grant access to the dashboard to partners.
Answer: A,B
Explanation:
The "Clean Core Dashboard" is not a specific feature of SAP Emarsys but rather relates to SAP S/4HANA Cloud as part of the broader SAP ecosystem. Since the question appears in the context of an SAP Emarsys- related list but references a clean core concept, I'll clarify based on SAP's official documentation for both systems:
* Option A:Correct. The Clean Core Dashboard in SAP S/4HANA Cloud is available across development, test, and production tenants to monitor system health and compliance with clean core principles (e.g., minimizing customizations).
* Option B:Incorrect. While partners can be involved in SAP projects, the Clean Core Dashboard is primarily for customer use, and granting access to partners is not a standard feature highlighted in official documentation.
* Option C:Incorrect. The dashboard's availability depends on the specific S/4HANA Cloud edition (e.
g., Public vs. Private Cloud), and not all editions may fully support it as a standard feature.
* Option D:Correct. SAP For Me is a customer portal that provides access to various dashboards, including those related to clean core monitoring for S/4HANA systems.Since this question seems misplaced in an Emarsys context, the explanation aligns with SAP S/4HANA Cloud's Clean Core Dashboard. For Emarsys-specific dashboards, refer to "Strategic Dashboard" or "Predict Dashboard," but these do not match the options provided.References:SAP Help Portal - "Clean Core Strategy" (https://help.sap.com/), SAP For Me Documentation.
NEW QUESTION # 64
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